The Panama Star reported this week that a new guidebook has been released by Citi Foundation and the National Competitiveness Center CNC (Centro Nacional de Competitividad).
According to Tourism Ministry head, Ruben Blades, the group has worked to create a national framework for development and to build an “entrepreneurial culture”, create jobs and teach entrepreneurs how to operate a business in Panama. “The Guide for the Establishment of Tourist Micro-enterprises in Panama” will give new entrepreneurs an overview of Panama’s tourism and will also identify tourist locations for new businesses and feature the types of businesses in demand in Panama. Additionally, the guide offers technical and financial support suggestions as well as instructions how to develop a business plan.
The free guide will be distributed throughout 39 communities including: Colon, Tole, Portobelo and Ocu. Blades claimed “This guidebook is essential, it contributes to develop a tourism strategy…We need to educate people, remove their shyness to keep them from doubting they can be entrepreneurs”. The CEO of Citi Panama, Marcelo Gorrini stated “The Citi Foundation invests $200 million globally on micro-enterprises, and the guidebook initiative comes from Citi’s awareness of the role that micro-enterprises play in Panama”. As of today, Monday, April 13th, the guidebook is available online at http://www.cncpanama.org
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